ABSTRACT
Interpersonal touch and affective touch play a crucial role in social interactions and have a positive influence on mental health. The social distancing regulations implemented during the COVID-19 pandemic have reduced the ability to engage in interpersonal touch. This could cause longing for touch, and it might subsequently alter the way in which affective touch is perceived. To investigate this, we conducted an online survey and included 1982 participants, which contained questions regarding the COVID-19 regulations, longing for touch, and the perceived pleasantness of affective and non-affective touch. Results showed that participants reported feelings of longing for touch. This significantly increased with the duration and severity of the COVID-19 regulations. In addition, participants who experienced more longing for touch rated videos of affective and non-affective touch as more pleasant. Current results provide insight in the impact of sudden and prolonged COVID-19 regulations and show that increasing the duration and severity of these regulations is associated with a higher desire for touch, which is associated with increased perceived pleasantness of observing touch.